What is Recruitment Marketing & why is it important?

Funnel with 8 steps of recruitment marketing, icons representing each step. A man and a woman working in the background.
November 30, 2023
TABLE OF CONTENTS

To increase the chances of successful recruitment, growing companies can now work with Recruitment Marketing - also known as recruitment marketing in Swedish.

Recruitment Marketing is a proactive recruitment method used to attract and recruit top candidates. This means that you use marketing to promote both yourself as an employer and your vacancies - in order to facilitate future recruitment.

Image with the definition of Recruitment Marketing. "What is Recruitment Marketing? Recruitment Marketing is a proactive recruitment method used to attract and recruit top candidates. It means that you use marketing to promote yourself as an employer and your vacancies - in order to facilitate future recruitment."

Why is Recruitment Marketing important?

The growing skills shortage, combined with competition for the best candidates, has made it more difficult than ever to attract, recruit and retain the right staff. The problem is so great that 7 out of 10 Swedish companies experience recruitment difficulties and an average of 3 out of 10 recruitment attempts fail completely.

Many companies today experience difficulties when trying to recruit new employees. One of the main reasons for this is that only around 3 out of 10 candidates are actively looking for work. Instead, the candidate market today consists largely of passive candidates - that is, candidates who are not actively looking for work but would potentially be open to changing jobs if the right opportunity arose.

Nevertheless, we can see that 9 out of 10 candidates are open to the right job offer . So it's all about creating the right offer and marketing it in the right channels to the right candidates . And this is exactly what you can do by working with Recruitment Marketing.

Recruitment Marketing is therefore important to target relevant top candidates with your unique candidate offer and increase the flow of the right candidates to your vacancies.

Recruitment Marketing vs Employer Branding

A common mistake is to confuse Recruitment Marketing and Employer Branding - after all, both are tasked with proactively approaching candidates with why they should work for you.

But what is the difference? The simple answer is that recruitment marketing is a combination of employer branding and job advertising.

While employer branding is about selling yourself as an attractive employer, job advertising is about selling your vacancies. But in order to attract and recruit top candidates, it is important that you work with both methods.

Image showing the difference between Recruitment Marketing and Employer Branding. The image shows a funnel representing a "modern recruitment method" in eight steps: Awareness, Consideration, Interest, Application, Selection, Evaluation and Hiring. On the left, it shows that Recruitment Marketing includes the first three steps of the funnel. And on the right it shows that Employer Branding includes steps one and two while Job Advertising only includes step three.

5 reasons to work with recruitment marketing

  1. Attracting passive top candidates: Many of today's top candidates are not actively looking for a new job. By promoting your workplace and your vacancies, you can also reach out to passive top candidates.
  2. Strengthen your Employer Brand: Through Recruitment Marketing you can actively work on improving, strengthening or changing your Employer Brand.
  3. Reduced recruitment costs: By working proactively with your recruitment processes, you can reduce the cost per recruitment.
  4. Better candidate matching: When you actively communicate who you are as an employer and what you offer, you enable a better match between you as a company and potential candidates.
  5. Shorter recruitment processes: Through ongoing recruitment marketing, you can ensure a greater inflow of candidates for your vacancies but also build up a talent pool of potential future candidates.

Getting started with Recruitment Marketing

Due to the high competition in the candidate market, traditional recruitment methods are not enough. Instead of starting your recruitment work when there is a chair to fill, it is now crucial to work proactively with your recruitment processes.

Recruitment marketing is a combination of employer branding and job advertising. The strategy is based on proactively marketing you as an employer and your vacancies. By working with Recruitment Marketing, you can increase the number of relevant applications while actively reaching out with your Employer Brand to potential future employees. In this way, you can facilitate, speed up and reduce the costs associated with your recruitments.

To work effectively with Recruitment Marketing, We Select has developed a smart advertising strategy that is based on continuously and proactively reaching out to the right candidates with why they should choose to work with you and apply for your vacancies. Want to know more about how we can help you get started with Recruitment Marketing? Book a free consultation with one of our Recruitment Marketing specialists today!

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Want to learn more about how we can help you and your company attract and recruit the right candidates - fast, smart & easy? Book a free consultation with one of our specialists in job advertising, recruitment, employer branding & recruitment tools.

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