What happens when the person buying your coffee is also a potential colleague? And what does that mean for how you approach recruitment and your Employer Brand?
In this webinar, we’re joined by Louise Ramel Lindberg, Head of People and Culture at Caffè Nero. In a conversation with Alexandra, she shares her experience of building HR functions in retail and attracting talent as a business grows.
Drawing on Louise’s work at Caffè Nero, we explore the relationship between candidates, customers and brand – and how Employer Marketing can help connect brand awareness with an interest in working for you. What has she tried, what has she learned, and what would she do differently today?
We’ll talk about:
- How customers’ perceptions of a brand connect to their interest in working there.
- How recruitment and marketing can work together.
- How to secure internal support and budget for long-term Employer Branding.
- Where to start when time and resources are limited.
This webinar is for anyone working in HR, recruitment or Employer Branding who wants inspiration on connecting talent attraction with business growth.
*Please note that this webinar is held in Swedish.
Meet the speakers
