We Select continues their growth journey – acquires job site Uptrail

Rickard Rydström, CEO at We Select, smiling in the foreground with a smartphone displaying the job search app Uptrail.
June 16, 2023

We Select, the fast-growing employer branding & social media job advertising company, continues its impressive growth journey by acquiring one of the Nordic region's leading IT, Tech & Engineering job sites - Uptrail.

We Select helps several of the Nordic region's largest companies attract and recruit top candidates using data-driven social media advertising. With data and insights from +100,000 social media ads and +1,000,000 applications, they are experts in reaching the right candidates, in the right channels, with the right message.

Uptrail is one of the Nordic region's leading job sites in IT, Tech & Engineering with +60,000 job subscribers. With the candidate experience in focus, they have made it easier than ever to apply for jobs - without the need for a CV or cover letter. Through the acquisition of Uptrail, We Select can now offer a unique overall solution in Employer Branding, data-driven advertising on social media and advertising on leading job sites.

"We are delighted to welcome Uptrail to the We Select family. Attracting and recruiting the right candidates will always be a critical factor in a company's success - regardless of the economy. Now we can help our clients find the right candidates faster, easier and more cost-effectively than ever. By combining our expertise in data-driven social media advertising with Uptrail's agile job site, we can now offer an all-in-one solution to reach both active and passive candidates." – Rickard Rydström, co-founder & CEO at We Select

"This marks the beginning of a new and exciting chapter in Uptrail's history, where together we will be able to offer an even more efficient and innovative recruitment experience." – Gustaf Winnberg, co-founder of Uptrail

About We Select

We Select was founded in 2011 and is today one of the Nordic region's leading companies in digital employer branding and data-driven advertising on social media, both in the private and public sectors. The company is also one of the fastest growing companies in the industry with an annual growth of 30-40%, a growth that continues even in 2023. The company is owned by the two founders who are still operational in the business and since 2022 has a new majority owner in the PE fund Procuritas.

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