Step 1 for successful Employer Branding: Setting the right goals

A table with two laptops, a phone and notebook. Two people's hands are visible, one person is writing in the notebook.
May 24, 2022

For employer branding to create real value within your organization, you need to know what skills you need to attract today and in the future.

What are your employer branding goals? That's a question I think most people should answer before spending time and resources on this important work. Why? The answer is simple. If you don't know where you're going, it's impossible to know if you're on the right track. The goal should be concrete so that you can measure results along the way and justify the resources that need to be invested.

A concrete target could be "We want to increase the inflow of relevant applications by 20%" or "We want to get more applications from women" but also "We want to have at least 50,000 impressions of our Employer Brand to IT specialists in the Stockholm region every month".

The goal is unfortunately easy to forget because you want so badly to start strengthening your employer brand right away and make small point efforts to get started, but it is unfortunately a waste of time (over time seen). Instead, think about what your organization needs for employees, map the current situation and your starting point, and concretize the need internally and create a target image. One important and real KPI is better than ten irrelevant KPIs.

We help companies concretize their needs, define their goal and above all – achieve it.

Want proof of concept?

Real estate industry
Client's goal: "Get more than 20% relevant applications for our recruitment of Real Estate Technicians"
Result of cooperation with We Select: 41% relevant applications

Retail sector
Customer's goal: "Get more applications for our summer jobs than last year (increase the candidate selection)"Result from working with We Select: 50% more applications

Public sector
Client's goal: "Reduce our cost-per-hire by 25% on senior IT specialists"
Result of cooperation with We Select: 65% reduction in cost-per-hire

Management industry
Client's goal: "Increase our conversion rate on the careers page to submitted applications (from 5%)"
Result of collaboration with We Select: 19% conversion rate

Want to hear about more examples that are relevant within your industry? Contact us, and we will be happy to tell you more!

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